Three reasons why we recommend Nibble is not used alongside other discount codes

#1 The customer experience reason

One of Nibble's end results is often reducing your discounting – Nibble will very likely give away less discount than your pre-existing voucher codes and offers.

We recommend removing voucher codes, or using Nibble only where voucher codes are ineligible.

If customers notice a voucher code would give them a better deal than spending time negotiating with Nibble, it can harm the overall experience. You want to avoid chats like this:

#2 The technical reason

Many eCommerce platforms, including Shopify, do not allow multiple discounts on all types of transaction. This means customers may negotiate a second discount on top of a voucher code, but then not see both discounts appear in their cart - also damaging the customer experience.

#3 The financial reason

If a customer deletes the Nibble voucher code in their cart and replaces it with one of your pre-existing codes, that transaction may still count towards your monthly cap of Nibble sales or be eligible for a commission fee.

If removing discount codes isn't an option...

Some of our retailers still use Nibble alongside voucher codes because of our impact on conversions. Here's how they make it work:

a) They make sure that Nibble's Discount Threshold is set sufficiently above their promoted discount code – so the majority of Nibble deals give away slightly more than the discount code. For example, if you promote a discount code of 10% off, give Nibble a 15% or 20% Discount Threshold to work with.

If you want advice on how to set the ideal walkaway alongside your pre-existing voucher codes, contact our pricing strategists.

b) They ask us to monitor their chats for instances of customers mentioning the discount codes and being unsatisfied with the experience.

If you would like to upgrade to include Intent Monitoring, contact support via the chat in the bottom right of your admin panel

How to use Nibble alongside sale promotions

The best method is to set Nibble to offer a small additional discount on top of the sale offer. Your sale offer drives traffic to the page, while Nibble seals the deal and clears your stock faster.

For example, DEEBA London does this perfectly. Their Outlet used to offer 40-50% off straight away - guaranteeing this margin loss. Instead, they now advertise:

"We have started by giving you a 20% discount, and you can negotiate the rest!"

Nibble is set up to offer a maximum of 20-30% on top. DEEBA is now reducing its sale discounts, while increasing sale volumes.

Bridgman - a large furniture retailer - does the same. In our case study, their CEO, Alex Bridgman, said "We've never cleared stock so quickly, and at such low discounts."